Overview
In August 2025, PUMA hosted The PUMA Yard Seeding Lounge at White City Warehouse to celebrate Caribbean style, heritage, and community during Notting Hill Carnival. The pop-up marked the launch of the limited-edition H-Street sneaker, honoring PUMA’s legacy with Jamaica’s track and field athletes.

As a consultant, I supported the delivery of a vibrant cultural clubhouse experience — featuring a Sharkkana pop-up, sneaker customization workshops with artist Latya, Caribbean food and juice stands, and a special live performance from WSTRN.