Overview

To mark its 5th anniversary, skincare brand Topicals hosted a Ice Cream Activation at Boxpark Shoreditch during the summer of 2025.

The pop-up featured a branded ice cream truck serving sweet treats as well as branded production elements in the space, exclusive giveaways, and the sale of their exclusive collaborative “Stop Staring at My Zits” tee with Meji Meji. The activation brought community and culture together in true Topicals style — fun, bold, and unapologetically authentic.