Overview

The SWISS Summit Lounge activation brought the elegance and alpine spirit of Switzerland to London this winter, transforming Battersea Power Station into an immersive Swiss environment. Spanning two curated days at The Chimney Lift, alongside a public-facing chalet experience supported by Switzerland Tourism, the activation offered visitors a sensory journey blending quiet luxury, winter-sport charm, and Swiss hospitality.

I produced the event end-to-end, overseeing planning, logistics, and on-site coordination to deliver a seamless, elevated brand experience that engaged and inspired all guests.